As I mentioned in this blog's first post, I've authored Tim Callan's SSL Blog for the past four years plus. I originated that blog after observing - as in insider in the SSL industry - that that particular industry was rife with both misinformation and disinformation. To straighten up these misconceptions I needed a forum in which I could discuss matters in my own words, at any length, allowing for rapid turnaround and not depending on anyone else like a web development or design team to publish my opinions. I didn't know quite what to expect, but this blog has exceeded any reasonable expectation I may have held in terms of audience size, influence, and its effect on perception and understanding about SSL.
A blog is a ravenous animal that is never fed, and as soon as you've posted, you start the clock on being late for your next post. So why on Earth would I start a second blog? The answer is that while I enjoy the SSL Blog immensely, I deliberately made a decision to keep it highly focused on a few technologies: SSL and its relatives. I sometimes stray as far as code signing or trust seals, but that's not very far at all. In the meantime I have many opinions on the industry and the role in it I have inhabited for my entire career. And I have lacked a suitable forum for discussing matters beyond that very narrow topic.
Thus this blog. I will allow myself more freedom to think about and explore a broader set of topics than one specific if important infrastructure component. Just as Tim Callan's SSL Blog went in directions I didn't entirely foresee, I don't doubt that Tim Callan on Marketing and Technology will as well.