More writings on gTLDs and SEO

I recently wrote about why there's good reason to believe that controlling your own gTLD can positively impact SEO.  This socialmediatoday post covers much of the same topic, and SearchInsider goes into depth on the idea that you can create an entire gTLD that is optimized to do well in search.

Finally, I went into detail in my first post about why to believe that quality content in a TLD might be rewarded in search.  We also have seen the opposite, in which exceptionally poor content can punish an entire TLD.